Belinda Noyes, founder of Soulful Moment, is more than an inspirational writer and mindfulness enthusiast—she’s a woman on a mission to empower others to connect deeply with their emotional, mental, and spiritual health. After working as a Counsellor, Belinda felt a desire to offer more holistic and creative approaches to therapeutic conversations. She saw a gap in emotional care and created Soulful Moment to fill it, giving individuals a unique way to nurture their inner world.
Her journey with anxiety began in childhood, where she was often labeled as “sensitive” or a “worrier.” This experience, along with years spent studying psychology and self-development, laid the foundation for her work. “I have spent the last two decades immersed in the world of psychology, self-development, and spirituality,” Belinda shares, “I collected a range of different qualifications including a degree in Counselling, diplomas in Life Coaching and Hypnotherapy, and a bunch of other qualifications.”
However, it was her role as a mother that pushed her deeper into healing. When her daughter began struggling with anxiety, Belinda knew she had to confront her unresolved wounds to guide her child from a place of love and wellness. She says, “We need to manage our anxiety, our sadness, our grief, our disappointment, our shame so we can show our children how to deal with difficult emotions.”
This deeply transformative time sparked the creation of Soulful Moment’s products. Belinda’s love language is giving gifts, and she wanted to offer her daughter something meaningful to say, “I care, I believe you, I love you YET you still have to go to school... we will get through this."
The Soulful Moment collections now carry that same intention, helping others manage life’s difficult moments with compassion and resilience. Here, she answers some of our burning questions...
How do you personally practice positivity?
I bring positivity into my life by practicing mindfulness. Mindfulness is being conscious of the present moment without judging it. It is being aware of any thoughts and questioning whether they are true or not. There is no truth to most of our negative thoughts, so there is always a kinder and more compassionate way to treat ourselves and view things.
Why is your favourite letter S?
When I first met my husband over 20 years ago, I asked him what his favourite number was. He said “7 and my favourite letter is P.” I thought, “Who has a favourite letter? That’s not a thing—and why would anyone choose P when S is so much cooler?” That’s how I discovered my favourite letter was S.
What are some specific writing exercises that can help individuals process emotions or trauma?
Something magical happens when you write down or speak aloud how you are feeling and thinking—it’s as if getting it out of your body helps you to look at things from a different perspective. One simple but effective exercise is to write everything you are thinking and feeling unfiltered and without judgment. Then leave it for a bit—10 minutes, a day, or even a week. When you return, imagine someone else wrote it and respond as if you were advising or comforting a friend. What advice might you give? What validation might you provide? This exercise helps you tap into your wise, compassionate self.
What is the biggest lesson you have learnt from starting and running a business?
I have started many businesses and stopped many times due to not having enough courage to keep going. I’ve learnt to listen to my intuition, not my fear. Fear says, “This is hard, give up,” or “You will never be a success.” But fear doesn’t get to control things if we have the courage to take the next step and do the next right thing.
What does wellness mean to you? How do you personally practice wellness and self-care?
To me, wellness means treating ourselves with kindness and compassion. Before I got my counselling degree, I could be so critical and mean to myself—abusive even. By offering myself kindness and compassion, I’ve silenced that inner bully. Now, I start every day by applying body lotion and committing to treating myself kindly that day. When a judgmental thought arises, I question its truth and replace it with a kinder one. It took years to make this automatic, but it’s been life-changing.
Any Christmas tips or family traditions you want to share?
Years ago, I bought a beautiful glass Christmas tree decoration that opens so you can place something inside. I wrote, “I hope my family has a joyful Christmas” on a piece of paper and put it in the bauble. The following year, we expanded the tradition by writing something we hoped would happen in the coming year. Now, we all do it annually and love reading our wishes from the previous year. It’s more whimsical and less restrictive than setting a New Year’s resolution.
Any exciting new projects planned for 2025?
Absolutely! After working part-time as a guidance counsellor, I’m focusing fully on Soulful Moment and counselling, offering both in-person and online sessions. I’m also creating free therapeutic workbooks, starting with one to help parents of anxious children. Therapy should be accessible to everyone.
Any fears for the future? How do you navigate those fears?
As a mum, fear for the future feels constant—whether it’s my kids driving, going to parties, or leaving home. The unknown always brings fear. That’s where mindfulness helps. Returning to the present moment with the mantra, “In this moment, everything is okay,” calms me. I also remind myself that I am resourceful and capable of handling anything that comes my way.
The Positivity Pen by Soulful Moment is included in MyTreat's December 2024 'Christmas Calm' Wellness Box amongst other treats. Subscribe now for a gift to yourself (or others!) that nurtures the soul.